There are unlimited possibilities for online exposure to media. We tend to think that the places we choose to visit are largely up to us. But are they? How much control do we really have over the sites we visit? How far do we go in trying to overcome our own personal media biases and preferences? More importantly, is it even possible to overcome these biases given the algorithms that are in play that make decisions for us based on our online behavior. Are we only presented with options that match our preferences and these options in turn are what we "think" are our decisions? In other words, when we click on a link or go to a particular place on the web, how did these particular links and places come into our field of vision? How is it two people can type in the exact words in Google (at the exact time) and be presented with entirely different first page results? Filters!